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About Us


OUR STORY
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After a tireless period of trial and error in the small accessory side of fashion, we decided it was time to bring our second guessed, underground designs to a bigger canvas, in product and in brand.

We were hooked on idea and potential of duffle bags in the current market and as our research continued, we found we loved what we saw in design but there was one small problem…price. Nothing that we really liked coupled both quality and looks within a reasonable budget.

Obsessed with the idea to bring a new flare to the high quality designer product, we set out to create a bag that fuses high-end designer quality with our authentic “glance gravitating” design at an affordable price. No waking up to a buyer’s remorse from what should be a rewarding experience, bank account included.

Equipped with little industry knowledge and an unknown road ahead, we took a leap and set out with a vision to create something unique. Now our team and brand are built around the aspect of taking fear of the unfamiliar head on and using it to evolve and grow. Thrive in the chaos your own way and dare yourself to uncover more.

Engage the unknown, #DAREYOURSELF. #PARVENU.



PRODUCT CULTURE
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Dedicated to the audacious & the refined, the introvert & the extrovert, the urban & the rural…

Our bags are a call to all styles and personalities taking their place in mapping the trends of fashion and ambition today.

For us, on any given day depending on a multitude of factors, we love to constantly rock different styles. We also love mixing and matching as well as the thrill of being introduced to something completely new. As a result, we wanted our products to reflect that variable scale of taste & style, without a dent to the wallet.

Applying this balanced innovation and price point to the different points on the style scale gives us the opportunity to appeal to a wider range of the vastly different style personalities out there.

So whether it’s an audacious & loud feeling Friday, a refined & polished feeling Sunday or something in between…we aim to provide, keeping your bank account intact.

As we grow, we strive towards the ability to fulfill any taste while continuing our endless hunt for disruptive innovation.



BRAND CULTURE
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The way we see it, our products are the anchor and our brand is the cruise ship. Our mission is to captivate and build the aspect of community through an authentic, relatable, trustworthy and bad ass brand. Only then can we tap into our community with relatable movements and campaigns.

Our brand is anchored in the belief that there are countless moments in life where you have to “dare yourself”. Taking fear of the unfamiliar head on and using it to evolve and grow. Thrive in the chaos your own way and dare yourself to uncover more.

Engage the unknown, #DAREYOURSELF #PARVENU

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